Frequently Asked Questions

Absolutely. LinkedIn is a powerful platform for B2B sales and even B2C in certain sectors. With the right strategy, tailored content, and targeted outreach, you can generate quality leads consistently.

Networking on LinkedIn involves more than just sending connection requests. It’s about engaging with relevant content, making comments / engaging with prospective clients on their posts, participating in discussions, and leveraging existing connections to make introductions.

Yes, LinkedIn’s Video Chat feature is user-friendly. It’s integrated into the messaging system, allowing you to schedule and conduct video calls seamlessly – think Zoom or Teams. It’s a fantastic tool for networking and holding professional meetings.

Success on LinkedIn doesn’t necessarily correlate with the number of hours spent but rather the quality of engagement. On average, dedicating 3-5 hours a week for focused, strategic activities can yield noticeable results. However, this can vary based on individual goals.

A standout LinkedIn profile is a blend of a professional photo, compelling headline, detailed experience, personalized summary, and endorsements. Regular engagement and posting valuable content also enhance profile visibility.

LinkedIn provides insights and analytics for both personal profiles and company pages. Tracking profile visits, post engagements, connection growth, and inbound inquiries can give a good sense of your LinkedIn performance.

A content calendar is a scheduled plan of what and when you’ll post on LinkedIn. It ensures consistency, helps in strategizing around important dates or events, and ensures a mix of content types to engage your audience effectively.

For optimal engagement, it’s advisable to post 2-3 times a week. However, quality always trumps quantity. It’s more beneficial to share valuable insights less frequently than to post daily without substantial content.

Yes, every individual and business has unique LinkedIn goals. While I offer standardized packages, I’m more than happy to tailor services to your specific requirements. 

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I cater to both individuals and companies. Whether it’s personal branding for professionals or enhancing a company’s LinkedIn presence, I’m here to help.

While LinkedIn is primarily known for B2B industries, its expansive user base and features make it beneficial for almost all professions, from artists to engineers. The key is to tailor the strategy to the audience you’re targeting.

Recommendations and endorsements add credibility to your profile. While endorsements give a quick snapshot of your skills, recommendations provide deeper insights into your professional relationships and accomplishments.

Increasing engagement requires a mix of posting relevant content, engaging visuals, using appropriate hashtags, and encouraging discussions in the comments. Consistency and timely responses to comments also play a crucial role

Absolutely. While the tone and content might need some tweaking to fit the professional nature of LinkedIn, your personal brand’s core remains consistent across platforms.

For many professionals, LinkedIn Premium offers valuable features like InMail, advanced search, and seeing who viewed your profile. The value often depends on your goals, whether it’s job searching, sales outreach, or extensive networking.

They can be, but typically not overly used… LinkedIn groups can be a hub of discussions, networking, and knowledge sharing. Engaging actively in relevant groups can amplify your visibility and position you as an industry thought leader. That said, I would recommend being strategic in spending a lot of time on LinkedIn Groups.

It’s advisable to curate your LinkedIn network. If you receive unwanted requests or messages, you can decline, block, or report depending on the nature of the intrusion.

Yes, LinkedIn ads offer targeted promotion based on industry, job title, company size, and more. It’s especially effective for B2B services/products but can be tailored for various objectives. Bear in mind that clicks are expensive (compared to Google), and you’d really need, a budget I think of at least starting with US$3,000 per month to embark on this with an element of being “serious”.

Regular updates reflect an active and updated professional journey. While you don’t need to make changes daily, it’s good practice to update your profile whenever there’s a significant professional change, like a new job role, achievement, or skill. In short, I’d recommend around every 3 months….

Still have questions?

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